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Program Review Tracker

In the Fall of 2016 the Office of Student Media underwent a departmental program review to evaluate the effectiveness of the programs and services we offer the university community. Below are the recommendations and progress updates from our review.

 

HUMAN RESOURCES

Personnel funding: Division of Student Life provide enough additional financial resources above the $300,000 already allocated to fully fund all profesional staff salaries and benefits. In progress
Front office: The accounting specialist position, now considered a temporary position, be made a permanent, full-time position fully funded by the division. In progress
Advertising: Consider redefining the job of the assistant director/advertising to include ad sales. To be completed

STUDENT STAFF DEVELOPMENT

News App: Provide a Daily Beacon news app that sends breaking news push notifications. In progress
Advisory Panel: Panel would offer advice to the director and professional staff concerning the best way for the department to prepare students for jobs In progress
Training: A fund should be created for coverage and training-related travel by students. In progress
Collaboration: Explore the possibility of working more closely with WUTK, TVC and TNJN In progress

FINANCIAL RESOURCES

Distribution: Study the Daily Beacon’s distribution strategy and develop ways to counteract poor pick-up rates. To be completed
Rates: Examine the existing advertising rate structure to align rates with value. In progress
Revenue streams: Develop additional revenue streams to offset the loss of print advertising revenue – specifically graphic design. In progress
Alumni: Launch an alumni development program to cultivate support and networking among UT student media alumni. In progress

FACILITIES & EQUIPMENT

Computer equipment: The Office of Student Media should adopt a plan that places all computer equipment on a replacement cycle of three to five years. The computers should be replaced incrementally each year with funds from the university’s technology fee. In progress
Software: A move to Adobe Creative Could software should be completed. A review of all print and digital production software should be undertaken now and periodically to ensure that the software is up to date and industry standard. In progress
Software: Select one software system that handles all ad insertions, classifieds, manifests, page layout and billing/invoicing. In progress
Facilities: Consider finding a different space to house the Student Media operation that improves visibility and is more conducive to collaboration. In progress 
Equipment: Funding should be allocated for additional equipment purchases, especially for photo. The department needs to build an inventory of visual production equipment and software. In progress

OTHER

Publisher: Revise governing documents of the department to establish the identity of the publisher. In progress
Print Frequency: Reduce the print frequency of the Daily Beacon from five days per week. Transitioning to two days a week;
Fall 2017
Phoenix: Seek an additional revenue source to cover the printing and operational costs In progress

 

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